Pricing

One home, or your whole book.

Working out what to do with the house you live in, or the one you are buying? That is a single purchase. Selling property potential for a living? Take a plan. Pick your side and the whole price list is below, with nothing hidden.

For estate agents & trade

Pick the plan that matches how you sell.

Each plan carries a monthly credit allowance and unlocks a deeper set of the report. Credits decide how many reports you run; the plan decides how much goes into them.

Free

Planaroo Experience on the directory

Free
12 credits a month

No card. Before-and-after stills, room transform videos and downloadable social clips on Planaroo, capped at five video listings a month. Sponsors cover the generation cost. Full Property Potential reports start on paid plans.

Premium

Before-and-afters on every listing

£250PER MONTH
100 credits a month

Before-and-after stills on every live listing, on your own website, under your brand. Walkthrough film included, up to four listings a month.

Enterprise

Plus at group scale, plus live voice

£1,000PER MONTH
400 credits a month

Premium Plus for a group: white-labelled reports, a named success manager, live training, and the live voice guide.

No credit packs, no overage, no surprise invoice. If you are running out of credits every month you have outgrown your plan, so move up and keep the higher allowance for good. Unused credits do not roll over.

Compare the plans

Every feature, and exactly where it starts.

The whole product, line by line. Nothing here is a teaser: if a plan has the tick, it runs on every report you build on that plan. Not sure what a row means? Hover any feature name for the plain-English version.

Features included on the Free, Premium, Premium Plus and Enterprise plans
Report featuresFreeFreePremium£250 pcmPremium Plus£400 pcmEnterprise£1,000 pcm
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Credits12A MONTH100A MONTH400A MONTH
Scroll sideways to see every plan. Tap a feature name to see what it means.
Credits

One allowance. You decide what each report costs.

Every plan comes with a monthly pot of credits. Spend them on the same things you saw in the table above: a visual report, the extension and planning work, neighbour insights, the film, social cuts, a narrated version. Build a month below and watch the pot move.

What you put in sets the price. 6 credits for a visual report, 27 once you add the extensions and planning applications, 50 to bring in the neighbouring properties as well.
Credits come off when you run a report, not when you look at one. Viewing, sharing and re-sending a finished report is free and unlimited.
A report that fails part-way does not charge you twice. Picking it back up finishes the job on the credits you already spent.
Going deeper later costs only the difference. Run the visuals today, add the planning evidence when the vendor asks, and you pay the gap.
Room videos and social clips sit on Free, capped at five listings a month. The walkthrough film is included on every paid plan, capped by tier. Your negotiator on camera and narrated findings stay on Premium Plus. The live voice guide sits on Enterprise.
Credit calculator

A rough idea of what your monthly credits buy. Pick a plan, dial the mix up and down, and watch the pot move. Not a quote; just a feel for the numbers before you decide.

Visual reports6 credits each

Before and after images on this exact property, room by room, with the improvements worth making. No planning search.

6
36

Extension reports & planning applications27 credits each

Everything in a visual report, plus what genuinely fits on this plot checked against the registered title, and every application ever made on the address.

2
54

Insights into neighbouring properties50 credits each

Everything above, plus what the neighbours were granted, the street precedent and the comparables for the road.

1
50

Walkthrough filmIncluded, up to 10 a month

Included on paid plans. The before and after as a moving walkthrough, capped by the plan you are on.

2

Create social media videos6 credits each

The same tour re-cut vertical and square, ready to post the day the instruction lands. Needs the film, because that is what gets re-cut.

0
0

Turn the report into a narrated film12 credits each

The findings read aloud end to end, so a vendor can listen to it rather than read it.

0
0

Let them talk to itEnterprise only

A live voice guide layered over the report, so whoever is reading it can interrupt, ask anything and have it show them the answer. Comes with Enterprise.

0
-
140 of 250credits used on Premium Plus

9 reports, 2 with the film, and 110 credits spare: another 18 visual reports.

How it works

Pick a property, and the plan does the rest.

No new photography and no site visit. The address and the photos already on your listing are enough to build the report.

1

Pick a property

Any listing on your books. Your existing photos and the address are all we need to start.

2

We build the report

Visuals, and on Standard and above the title data and the planning decisions from that exact street. Quality-checked before it reaches you.

3

Put it on the listing

One line of code embeds it on your own site under your own brand, or open it on an iPad at the valuation.

Who it's for

The Planaroo experience, on your website. Or your iPad.

A trade plan is not just for estate agents. Anyone who sells what a property could become can run the experience under their own brand: embedded on their website with one line of code, or open on an iPad at the customer's kitchen table. The visuals sell the job on their house, not a generic look.

Estate agents

The experience on every listing page, white-labelled to your brand. Walk into the valuation with the loft already drawn and win the instruction.

Builders

The iPad at the kitchen table. Show the extension built, in full colour, on their exact house, and close the job while you are still sat there.

Kitchen and bathroom fitters

The iPad at the kitchen table. Show a fitted kitchen on their exact room, then ask for the job while you are still sat there. Product catalogues inside Shop this room sit on For partners.

Driveways & landscaping

The frontage redrawn with your surfacing and your planting. The customer sees their house finished, in your kind of work, before they sign.

Developers & investors

Potential across a whole site or portfolio: extension feasibility, planning precedent and street comparables, property by property.

Anyone with a website

One line of code embeds the experience on your own site, under your own brand. Your visitors explore potential; you collect the leads.

What about the £225 one-off report?

That is the price a homeowner pays for a single report on their own house, and it is the full-depth one. On a plan you never pay it. Every report you run comes out of your monthly credits, and you choose the depth per property so a quiet mover costs you less than a big instruction. What the plan buys on top of the report is the part a homeowner has no use for: your own site, your own brand, your whole book.

Buying for your own home instead?

Not sure which plan? Start with a property.

Book twenty minutes and we will have a report built on one of your own listings before we speak. You can see which plan it needs, then decide.

Merseyside agencies first. Nationwide rollout follows.
Book directly

Discovery call

Pick a time that works. 30-minute call, no obligation.