For estate agents

Buyers buy the home they can picture as their own.

Every room of your listing, drawn done up, with what each change would cost. On your listing page, in the appraisal, and on a link you send after the viewing.

Do one of yours. Pick the listing that will not move.

Back within the hour. Nobody sees it until you share it.

20 Baas Lane, Broxbourne. On the market 94 days.

What the buyer sees

20 Baas Lane kitchen done up

As it is

Shaker, from the listing photo

After the viewing

They liked it. Then they went home and started scrolling.

You sold the potential standing in the kitchen. Nothing they take home says any of it.

Your listing today

What they go back to

The kitchen as the listing photos show it

The same photos they already swiped past. Within the hour they are on three other listings, and the only thing your house has left to argue with is the price.

Your listing with Planaroo

What they send to their mum

The same kitchen done up on the listing

Every room done up, costed, and theirs to play with. They spend the evening on your listing deciding what they would do with it, and they share the link with whoever else is in the decision.

Buyers commit

They fall for the house, not the photos of it.

A shorter cycle

Decided buyers make offers, not excuses.

Vendors stay put

The house sells at the price you told them it would.

You look different

Visibly better at the job than the agent down the road.

At the appraisal

Three agents sat in that kitchen this week.

They all said the same things about kerb appeal and portal spend. You put their house on the table done up, room by room, with what each change would cost. That is how the instruction gets won.

The Experience

Try it for yourself.

The packages

On your website. Every listing covered.

Anyone can try a house on Planaroo. These plans put the Experience on your own listings, under your name.

Book a walkthrough

On the paid packages

Room clips, a walkthrough, and reels to post.

Room clips

The listing photo turning into the finished room.

Walkthrough film

Every room in one film for the top of the ad.

Social reels

The same tour, cut vertical, ready to post.

The numbers

Potential is not a nice-to-have. It moves the price.

Buyers' lives changed and the housing stock did not. The gap between the two is exactly what the Experience shows on your listings, and the numbers behind it are public.

250%

The rise in planning applications including a home office between December 2019 and December 2021, as working from home became normal.

RIBA Journal analysis of UK planning applications

4.9 million

Adults in England and Wales living with their parents at the last census, up 14.7% in a decade. Extensions, lofts and garden rooms are how households cope.

ONS, Census 2021

Up to 24%

The value a loft conversion or extension with a double bedroom and bathroom adds to a three-bed, one-bath house.

Nationwide, What adds value, 2025

That last number is the valuation argument. Walk in with the loft already drawn on the vendor's own photos and the neighbours' approvals on screen, and a stronger asking price stops being a promise and becomes evidence.

Showing this to a buyer

A strong indication. Not a promise.

You already put "scope to extend, subject to planning" in the particulars. This is that same claim, made visible on the listing, so your negotiator is not the one carrying it in the kitchen.

Can I show this to a buyer without misrepresenting the property?

Yes, for the same reason "scope to extend" is not a misrepresentation. The buyer sees a strong indication for this house and, in the same place, sees that it is not a planning decision. We never say a project is approved or guaranteed. The concept comes from this title and this street's planning history, not from a guess. Planning rules change and only the council decides. Your job is to show the direction, not promise the outcome.

What do I say on a viewing?

Use this: "This is how the house could work. It is not a planning decision. If you like the direction, that is a conversation with the council and an architect once you are in."

Do not upgrade it. Never "this will get through", never "you are fine for permitted development", never "the neighbours all got this so you will too." If your compliance team has an approved sentence, we will use theirs instead.

If a buyer later cannot do this, who is liable?

Straight answer: your listing is still your listing. Consumer protection law does not let you hand that duty to a supplier, and we will not pretend otherwise.

What we do is make the claim defensible. The "not a planning decision" line sits on the Experience itself, not in a footnote. Concepts are built from this title and this street's public planning history, not from a guess. If a fact we cited is wrong, tell us and we will correct it or take the Experience down. If you want it off, unpublish it in the portal or write to us.

Nothing on that list is a promise to the buyer. All of it is the reason you can show a direction without your negotiator having to invent one.

Does this replace a survey?

No, and buyers will ask. A survey tells them what is wrong with the house as it stands. Searches tell them what has already been decided. Neither shows what the house could become, and nobody adds that for free.

Most buyers offer before any of it arrives. Planaroo gives them a strong indication while they are still choosing the house, so they offer with eyes open. Then the survey for the damp and the roof. Then, if they still like the direction, an architect.

We are not a promise. We are earlier than the survey, and we do the job the survey refuses to.

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